Course Work
This section highlights presentations and marketing research developed through the merchandising side of my degree. The projects featured explore target market analysis, concept development, and supply chain management, showcasing my ability to connect creative vision with strategic decision-making. Through research-driven presentations and brand-focused concepts, this work reflects my understanding of the fashion industry from both a consumer and business perspective, emphasizing how design, marketing, and operations work together to bring a product to market.
Featured Projects
Rewoven
A project that developed Rewoven, a conceptual cotton-based store and collection designed as a sustainable line within Reformation, aligning with the brand’s environmental values and target market, supported by innovative marketing strategies and a strategic communication mix to drive awareness of the new launch.
Cotton Supply Chain Strategy
A project that tasked my group and I with developing a comprehensive supply chain strategy for two 100% cotton garments, encompassing sourcing, production, logistics, and distribution. Recognized with 1st Place Outstanding Achievement in AMDT 430: Cotton Supply Chain Project, sponsored by Cotton Incorporated.
Design Critique
This project showcases the intended target market, key competitors, collection concept, and defining design elements for my senior collection. The collection consists of 5–7 cohesive looks designed to communicate a clear narrative and visual identity. Untamed balances expressive femininity with disciplined tailoring, redefining strength through elegance and intention.